Eco-labelled products

Eco-labels help you to find the most environmentally-friendly products - without having to compromise on quality or function.

The Swan is the official Nordic eco-label. The label is mainly used in the Nordic region. The Flower is the EU's official eco-label, and is used in EU member states.

The Swan

The Nordic Swan eco-label is awarded only to products which are especially gentle towards the environment and health – without compromising on quality.

Read more about the contents requirements of products with the Swan eco-label (in Danish)

Matas sells approximately 100 Swan-labelled own products. No other retail chain in Denmark offers as many Swan-labelled own products.We are constantly working to offer more products to people who care about the environment. Our goal is to have at least one officially eco-labelled product in each of our product categories.

Read more about eco-labelled products at

See film about the Swan Label