The Nordic Swan Eco-label

Eco-labelled products make it easy for you to find the most eco-friendly products, without having to compromise on either quality or function.

The 'Swan' is the official Nordic eco-label, and is mainly used in the Nordic countries. The 'Flower' is the EU's official eco-label, and is used in EU member states.

The Swan eco-label

The Nordic Swan eco-label is awarded only to products that are especially gentle towards the environment and health, without compromising on quality.

Matas has more than 130 Swan-labelled own products, which makes Matas the Danish retail chain that offers most eco-labelled own products.

We continually strive to offer more products for those who care about the environment. Our goal is to offer at least one officially eco-labelled variant within each of our product categories.